IKEA Mimics Apple-Style Video for Catalogue 2015

How to get more attention than Apple, be a copycat!

IKEA made this hilarious two-minute video to demo their new 2015 catalog. Showing how great the new catalog is and what beautiful benefits it has.

“At only 8 mm thin, and weighing in at less than 400 g, the 2015 IKEA Catalogue comes pre-installed with thousands of home furnishing ideas,” according to Ikea’s commercial speaker.

Beautifully copied the concept of Apple, the way Apple introduces their new technology.

Turn Ordinary into Extraordinary

Richard-rogers-ad-Xenia-Moseley-design-architects-interior-stairs-ladderPut two artist in one room and they create amazing things. Architect Richard Rogers and his designer son Ab Rogers got a combined brief to design a ladder, an object that “often is overlooked as ordinary” sad Ab. “And deserves to be elevated by thoughtful design.

The briefing came from designer Xenia Moseley, to create an oak structure with a seating area and small table on top.

A BRIGHT WINTER

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In Holland it’s already turning in to Fall
Rain Rain Rain, all day everyday
Its kind of depressing!
And in the winter it even get more depressing.
It gets dark early and the streets are almost empty.
Even the fashion gets more dark.

This Winter let’s try to make it a little bit brighter and go for some soft colors.
It will definitely help keeping up our spirits :)

Making Of…Papillon & A Girl Can Dream

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“I believe my work to be unique and representative of the joys and quirks of being a woman obsessed by today’s fashion culture.” Anna said.


A Swedish painter, Anna Halldin Maule, introducing a few of her perfectly detailed oil paintings. In this movie she paints two oil-paintings, Papillon & A Girl can dream. Viewing her process with the models en creating the perfect image before using her incredible painting technique. Behold her brushstroke by brushstroke process en see how she turns a real life image into a detailed painting.

View more of her work: www.halldinmaule.com